Peter Hickman
PR, Sponsorship, Talent Management
Project details
  • ClientPeter Hickman Racing
  • Date05.03.2017
  • RoleCommunications
Project details

Motorcycle racer, Peter Hickman, broke the outright lap record of the Isle of Man TT races in 2018 with his team Smiths Racing. Setting a blistering 135.4 average. In the same year, he took wins in every International Road Race on his BMW S1000RR Superbike at the Isle of Man, Ulster, and Macau GP, the BMW S1000RR Superstock at Northwest 200, Isle of Man TT and podiums on the Trooper Triumph Supersport at Isle of Man TT and Ulster GP.

Macchina Media run Peter’s communications and sponsorship management. Including all digital and traditional PR, event planning, negotiations, procurement, and SRM.

Peter wanted to ensure his fans and sponsors felt a part of the action wherever they were in the world. The introduction of #HickyPR gives a connection to Peter whether he is on track or away at events.

For any enquiry relating to Peter please contact: