- RoleArt Director
In 2018 Peter Hickman, Iron Maiden’s Trooper Beer, and Shoei Helmets came together to create a limited edition replica of his Isle of Man TT Trooper X Spirit III
Unveiled by Peter Hickman, at an exclusive ticket-only TT event on 5th June, the ‘Trooper’ Shoei X-Spirit III helmet is a replica of the helmet being worn by Peter at this year’s TT event.
The one-off production run of 666 individually numbered helmets – packaged in an exclusive Trooper Limited Edition Box Set, has been on sale for the last few months.
With helmets now being shipped, Peter wanted to hold an exclusive global launch at the Motorcycle Live show in Birmingham.
Macchina Media consulted on the event with Trooper and Shoei. Creating solutions and arranging special guests, including Iron Maiden’s Bruce Dickinson. We also managed the large invitation campaign and all PR relating to the launch.
The event was a success with nearly 200 helmets handed out personally by Peter and Bruce.